Need for Interactive Data Visualization for the web in 2021

Need for Interactive Data Visualization for the web - Thinklytics

Data visualization is one of the most important parts of 21st-century businesses. And it will be a cherry over the cake if you go for an interactive data visualization for the web that will help you represent your data more efficiently.

What is Interactive Data Visualization?

Interactive visualization of data refers to modern data analysis software that enables users to directly manipulate and explore graphical representations of a data set. Data visualization uses visual aids to help analysts understand the significance of data effectively.

Interactive visualization software improves upon this concept by incorporating interaction tools that facilitate the modification of the parameters of data visualization, enabling the user to see more detail, create new insights, and capture the full value of the data point.

Data Visualization Techniques

Deciding the best data visualization for your project depends on your end goal and the data. Some common data visualization interactions that will help users explore their data visualizations include:

  • Brushing: Brushing is an interaction in which the mouse controls a paintbrush that directly changes the color of a plot, either by drawing an outline around points or by using the brush itself as a pointer. We typically use brushing when multiple plots are visible, and a linking mechanism exists between the plots.
  • Painting: Painting refers to persistent brushing, followed by subsequent operations such as touring to compare the groups.
  • Identification: Identification, also known as label brushing or mouse-over, refers to the automatic appearance of an identifying label when the cursor hovers over a particular plot element.
  • Scaling: Scaling can change a plot’s aspect ratio, revealing different data science features. Scaling is also commonly used to zoom in on dense regions of a scatterplot.‍

Linking: Linking connects selected elements on different plots. One-to-one linking includes projecting open source data onto two separate plots, with each point in one plot corresponding to exactly one point in the other.Interactive data visualization

How to Create Interactive Data Visualizations for the Web?

Creating interactive widgets, bar charts, and plots for data visualization should start with the three basic attributes of a successful interaction design: accessible and actionable. The general framework for an interactive data structure visualization project typically follows these steps:

  • identify your desired goals,
  • grasp the difficulties posed by data restrictions, and
  • create a conceptual model that allows data to be iterated and examined fast.

With a rough, conceptual model, data modeling is leveraged to thoroughly document every piece of data and related meta-data. The design of a user interface and the development of your core technology, which can be accomplished with various data visualization tools, follow this pattern.

Now you are ready to launch to your target audience. Next, it’s time for user tests to refine compatibility, functionality, security, the user interface, and performance. Methods for rapid updates should be built-in during web development so that your team can stay up to date.

Popular libraries for creating your interactive visualizations include Altair, Celluloid, Matplotlib, Plotly, Pygal, and Seaborn. Libraries are available for Python, Jupyter, Javascript, and R.

Need for Interactive Data Visualization for the web - Infographic

Benefits of Data Visualizations

Data visualizations allow users to engage with data in ways not possible with static graphs, such as big data interactive visualizations. For vast amounts of data with complicated data stories, interactivity is the best approach. It makes data easy to understand. The following are some of the primary advantages of data visualizations:

  • Identify Trends Faster – Most human communication is visual as the human brain processes graphics magnitudes faster than it does text.
  • Identify Relationships Effectively – The ability to narrowly focus on specific metrics enables users to identify cause-and-effect relationships throughout definable timeframes.
  • Useful Data Storytelling – A visual data story in which users can zoom in and out, highlight relevant information, filter, and change the parameters. It also promotes a better understanding of the data by presenting multiple viewpoints.
  • Simplify Complex Data – Incorporating filtering and zooming controls can help untangle and make data more manageable and help users glean better insights.

Significance of Data Visualization

We see much of the data outwardly, which can perceive and limit objects. We bunch them in a similar class paying little heed to their shape, size, color, and distance. It is because of the monstrous complexity of the human visual cortex.

That implies it is in our temperament to easily burn through and get visuals. Similar standards hold when we decipher even and exceptionally organized information. We draw 2D or 3D plots, histograms, scattered plots, heat maps, and so on.

How to Create Interactive Visualizations

We can more likely comprehend the world and move a reasonable message by plotting the information we have because a graph is the most helpful and intuitive way to do that. Also, we can undoubtedly redesign the plots and make them interactive.

Along these lines, the human-PC association is more vivid, and the outcomes are more interpretable. With a simple but non-one-sided and significant investigation and intelligent representation of many open-access informational indexes, we can fathom plenty of the world’s wonders.

There are a lot of tools to create interactive visualizations. They range from extremely low-level, adaptable, and difficult to computerize apparatuses to undeniable level programmed instruments. Thinklytics provide you with the best interactive visualizations for your business using business intelligence strategies.

Everything looks OK! However, his sort of plotting has its restrictions. We can’t address a significantly high number of measurements by utilizing these tricks, particularly if constant.  Hence, we need to use some different ways to impart the information.

The Parallel Coordinates plot empowers us to investigate and discover designs in high-dimensional information.  We address each measurement as an upward line corresponding to the others, where the quality and scope are conveyed. 


Interactive visualization of data helps businesses to comprehend information better and make quicker decisions. Thinklytics provides you with personalized interactive data dashboards for your businesses to help you in predictive analysis and increase your RoI. 

References –

Leave a Comment

Your email address will not be published. Required fields are marked *