What are the factors affecting Data Visualization choices?

What are the factors affecting Data Visualization choices? - Thinklytics

The consistently growing volume of data and its significance for business make data visualization choices a fundamental business methodology for some organizations. It is the best way to represent data.

This article gives a significant view of data visualization procedures and instruments and the components that impact the selection of visualization methods and tools utilized in business today. 

What Decides Data Visualization Choices?

Visualization is the initial step in sorting out data points. To interpret and introduce data and data relationships in a basic manner, data investigators utilize a wide scope of methods — outlines, charts and graphs, maps, etc.

Picking the correct strategy and arrangement is frequently the best way to make data reasonable. The other way around, inadequately chosen strategies will not open the maximum data capacity or even make it irrelevant.

Five factors that impact data visualization


Audience: It’s critical to change data representation as per the targeted audience’s needs. For example, stock exchange mobile application users who browse through the progress or declination of the shares need simple visualizations to understand every action. Then again, if data insights are proposed for scientists and experienced managers who routinely work with data, you can and frequently need to go past basic diagrams. 

Content: The sort of data you are managing will decide the strategies. For example, if now is the right time for arrangement measurements, you will utilize line diagrams to show the elements much of the time. To show the connection between two components, scattered plots are regularly used. Thus, bar diagrams function admirably for comparative analysis.

Context: You can utilize distinctive visualization approaches and read data relying on the specific circumstance. To emphasize a specific figure, for example, critical profit growth, you can use the shades of one tone on the diagram and feature the most elevated value with the brightest one. To separate components, you can utilize contrast tones. 

Dynamics: There are different data types, and each type has an alternate pace of progress. For example, monetary outcomes can be estimated month to month or yearly, while time arrangement and following data grow continually. Contingent upon the speed of progress, you may think about unique or static visualization techniques in data mining. 

Purpose: The objective of visualization influences how it is carried out. To make an unpredictable investigation, visualizations are aggregated into dynamic and controllable dashboards that work as visual data analysis procedures and apparatuses. In any case, dashboards are not important to show a solitary or incidental data insight. 

What are the factors affecting Data Visualization choices? - Infographic

Rules of Thumb for Creating Powerful Visualizations


Regardless of the factors and visualizations accessible, a couple of general guidelines will make your visualizations incredible vehicles for outlining the idea driving your data. 

  1. Consider how figures and foundations contrast. The standard principle is to have a gradient in comparative shades for online visualization. However, you might need to adapt various examples if you realize the audience will probably print the diagram. 
  2. Recognize acknowledged thresholds for every factor. Doing so gives a benchmark against past execution. It can also guide the most proficient method to avoid deluding contrasts between classifications. 
  3. Label bar graphs with numbers, yet not to the degree that the details become overpowering. Long numbers are typically difficult to see. Utilize a shorthand unmistakable to the group when precision as far as possible isn’t significant. For example, the value “10,523” can appear as “10K” on a visual column chart. 
  4. Sort data by value to emphasize scale, wherever possible, yet be mindful so as not to distort the distinction between classifications.

Common Visualization Methods


Contingent upon these elements, you can pick distinctive visualization strategies and design their highlights. Here are the basic kinds of visualization methods: 

Charts: A chart is the most common and easiest approach to improving one or a few informational indexes. There are many chart types. Diagrams or charts fluctuate from bar graphs to line charts, showing the connection between components over the long run. On the other hand, pie charts exhibit the segments or extents between the components of a whole. 

Plots: Plots permit the circulation of at least two informational indexes over a 2D or even 3D space to show the connection between these sets and the boundaries on the plot. Plots also come in different categories, and a scatter or bubble chart is probably the most utilized visualizations. In addition, experts regularly utilize complex box plots that help imagine the connection between enormous volumes of data regarding big data. 

Maps: Maps are well-known approaches to envision data utilized in various organizations. They permit finding components on essential articles and regions — topographical maps, building plans, site formats, etc. The most mainstream map visualizations are heat maps, dot distribution maps, and cartograms.

Matrices: Matrices are typically used to exhibit complex data connections and interfaces and remember different data for one visualization. They can be progressive, multidimensional, and tree-like. Matrix is one of the high-level data visualization strategies that help decide the relationship between various constantly updating data sets.


Is it true that you are searching for an able group to make successful and responsive choices for data visualization and dashboards to convey significant experiences for your business? Contact Thinklytics and inform us concerning your necessities and prerequisites. 

Our experts, engineers, and data researchers have significant involvement in working with various data types. They will also figure out easily how to assist you with getting a large portion of your data resources. 

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